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      <description>In the world of manufacturing equipment financing, economic pressures have made it difficult to do &amp;#8216;business as usual&amp;#8217; and stay successful. MTC Equipment Finance wanted to create better brand definition and differentiate themselves in a cluttered market.</description>
      <pubDate>2011-01-05T00:00:00-05:00</pubDate>
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      <description>Mentoring is a simple yet transformative act. Long practiced by leading executives, educators, athletes and community leaders, it helps people succeed academically, professionally and personally.</description>
      <pubDate>2010-02-23T00:00:00-05:00</pubDate>
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&lt;!--StartFragment--&gt;&lt;span style="font-size: 9pt; font-family: Arial;"&gt;Here&amp;#8217;s your chance to make
sure your brand, and your marketing efforts, take advantage of the latest
online tools and strategies available.&amp;nbsp;&lt;/span&gt;&lt;!--EndFragment--&gt;</description>
      <pubDate>2010-03-16T00:00:00-04:00</pubDate>
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      <title>Lenex Steel</title>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
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&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;span style="font-size: 9pt; font-family: Arial;"&gt;Frustrated that your website doesn&amp;#8217;t seem to be
showing up on Google, Yahoo or Bing for keywords relevant to your industry?
Wish your online marketing efforts were bringing more or better qualified
leads? Wonder why your competition is showing up and you&amp;#8217;re not? &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;!--EndFragment--&gt;</description>
      <pubDate>2011-04-20T00:00:00-04:00</pubDate>
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&lt;p class="MsoNormal" style="margin-bottom: 0.0001pt;"&gt;&lt;span style="font-size: 9pt; font-family: Arial;"&gt;Twitter, Facebook, MySpace, HootSuite, FourSquare,
Bebo, Yahoo!360, Blogs, RSS feeds, StumbleUpon, del.icio.us, Flickr, Digg,
LinkedIn&amp;#8230;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;!--EndFragment--&gt;</description>
      <pubDate>2011-05-18T00:00:00-04:00</pubDate>
    </item>
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      <title>That's Good HR</title>
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      <link>http://www.discoverelementthree.com/portfolio/thats-good-hr-2</link>
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      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
    </item>
    <item>
      <title>Remington Wolcott Community Development Corporation</title>
      <guid isPermaLink="false">459</guid>
      <link>http://www.discoverelementthree.com/portfolio/remington-wolcott-community-development-corporation</link>
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      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
    </item>
    <item>
      <title>Measuring the Right Things Matters</title>
      <guid isPermaLink="false">357</guid>
      <link>http://www.discoverelementthree.com/news/measuring-the-right-things-matters</link>
      <atom:link href="http://www.discoverelementthree.com/news/measuring-the-right-things-matters" rel="self" type="application/rss+xml" />
      <description>&lt;span style="font-size: 9pt; font-family: Arial;"&gt;Are you measuring your
marketing? Do you have Google Analytics set up on your website but don't know
how to interpret the data? &lt;/span&gt;&lt;!--EndFragment--&gt;</description>
      <pubDate>2011-06-22T00:00:00-04:00</pubDate>
    </item>
    <item>
      <title>Women in Communications: Greater Lafayette</title>
      <guid isPermaLink="false">360</guid>
      <link>http://www.discoverelementthree.com/news/women-in-communications-greater-lafayette</link>
      <atom:link href="http://www.discoverelementthree.com/news/women-in-communications-greater-lafayette" rel="self" type="application/rss+xml" />
      <description>&lt;span style="font-size: 9pt; font-family: Arial;"&gt;Element Three&amp;#8217;s president,
Tiffany Sauder, will be speaking to the Greater Lafayette Chapter of Women in
Communications. &lt;/span&gt;&lt;!--EndFragment--&gt;</description>
      <pubDate>2011-03-18T00:00:00-04:00</pubDate>
    </item>
    <item>
      <title>Prairie Mills (El Gallo Dorado Project)</title>
      <guid isPermaLink="false">467</guid>
      <link>http://www.discoverelementthree.com/portfolio/prairie-mills-el-gallo-dorado-project</link>
      <atom:link href="http://www.discoverelementthree.com/portfolio/prairie-mills-el-gallo-dorado-project" rel="self" type="application/rss+xml" />
      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
    </item>
    <item>
      <title>Courseload</title>
      <guid isPermaLink="false">471</guid>
      <link>http://www.discoverelementthree.com/portfolio/courseload-2</link>
      <atom:link href="http://www.discoverelementthree.com/portfolio/courseload-2" rel="self" type="application/rss+xml" />
      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
    </item>
    <item>
      <title>Masters of Business Online: Featured Panelist</title>
      <guid isPermaLink="false">755</guid>
      <link>http://www.discoverelementthree.com/news/masters-of-business-online-featured-panelist</link>
      <atom:link href="http://www.discoverelementthree.com/news/masters-of-business-online-featured-panelist" rel="self" type="application/rss+xml" />
      <description>&lt;div&gt;Element Three President, &lt;a href="/staff/tiffany-sauder-1"&gt;Tiffany Sauder&lt;/a&gt;, will be a featured panelist at this year's Masters of Business Online conference, October 11, 2011 at the Ritz Charles in Carmel, Indiana.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;</description>
      <pubDate>2011-10-11T00:00:00-04:00</pubDate>
    </item>
    <item>
      <title>Take Charge of Your Business in 2012</title>
      <guid isPermaLink="false">816</guid>
      <link>http://www.discoverelementthree.com/news/take-charge-of-your-business-in-2012</link>
      <atom:link href="http://www.discoverelementthree.com/news/take-charge-of-your-business-in-2012" rel="self" type="application/rss+xml" />
      <description>&lt;p class="p1"&gt;&lt;/p&gt;&lt;div style="font-size: 13px; "&gt;Companies serious about consistent, profitable revenue growth engage both sales and marketing with rigor and purpose.&lt;/div&gt;&lt;div style="font-size: 13px; "&gt;&amp;nbsp;&lt;/div&gt;&lt;div style="font-size: 13px; "&gt;Are you tired of hearing&amp;#8230;&lt;/div&gt;&lt;div style="font-size: 13px; "&gt;&lt;ul&gt;&lt;li&gt;&amp;nbsp;&amp;#8220;They&amp;#8217;ll buy from us if we can drop our price.&amp;#8221;&lt;/li&gt;&lt;li&gt;&amp;#8220;People are just taking longer to make decisions.&amp;#8221;&lt;/li&gt;&lt;li&gt;&amp;#8220;Let&amp;#8217;s get their business; then they&amp;#8217;ll order from us again.&amp;#8221;&lt;/li&gt;&lt;li&gt;&amp;#8220;Nothing&amp;#8217;s working; I don&amp;#8217;t know what else I can do.&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;</description>
      <pubDate>2011-11-17T00:00:00-05:00</pubDate>
    </item>
    <item>
      <title>Take Control of Your Marketing. Demand an ROI</title>
      <guid isPermaLink="false">820</guid>
      <link>http://www.discoverelementthree.com/news/take-control-of-your-marketing.-demand-an-roi</link>
      <atom:link href="http://www.discoverelementthree.com/news/take-control-of-your-marketing.-demand-an-roi" rel="self" type="application/rss+xml" />
      <description>&lt;p class="p1"&gt;&lt;strong&gt;If you did exactly what you did in 2011&lt;/strong&gt;, will you achieve your revenue goals for 2012? Will the marketing strategies and tactics you&amp;#8217;ve been using in the past get you there?&amp;nbsp;&lt;/p&gt;
&lt;p class="p2"&gt;&lt;strong&gt;Do you find yourself...&lt;/strong&gt;&lt;/p&gt;
&lt;ul class="ul1"&gt;
&lt;li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333333"&gt;Frustrated with your marketing that isn&amp;#8217;t generating a consistent flow of leads?&lt;/li&gt;
&lt;li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333333"&gt;Spending time and money on marketing and have little to show for it?&lt;/li&gt;
&lt;li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333333"&gt;Questioning whether or not marketing is making any impact at all?&lt;/li&gt;
&lt;li style="margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial; color: #333333"&gt;Irritated because your website is a mess and are unsure what to do about it.&lt;/li&gt;
&lt;/ul&gt;</description>
      <pubDate>2011-11-15T00:00:00-05:00</pubDate>
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      <title>IU Kelley School of Business</title>
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      <pubDate>2011-02-24T00:00:00-05:00</pubDate>
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    <item>
      <title>Weblink</title>
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      <pubDate>2011-03-08T00:00:00-05:00</pubDate>
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    <item>
      <title>Medilux</title>
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      <pubDate>2011-03-29T00:00:00-04:00</pubDate>
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    <item>
      <title>Pretzels, Inc.</title>
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      <description>Pretzels, Inc. is one of the largest private label pretzel manufacturers in North America. For more than 33 years, they have manufactured pretzels for many national pretzel and chip brands. However, they saw the need to continue to diversify their product line.</description>
      <pubDate>2011-06-06T00:00:00-04:00</pubDate>
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    <item>
      <title>Gosiger</title>
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      <description>Gosiger is a national, family owned company in Dayton, Ohio that has successfully grown, both organically and through acquisition. It is one of the largest machine tool distributors in North America. Gosiger&amp;#8217;s leadership recognized an opportunity to create more brand definition, differentiation and clarity internally and among customers and prospects.</description>
      <pubDate>2011-06-06T00:00:00-04:00</pubDate>
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    <item>
      <title>Newmar</title>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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    <item>
      <title>Every Nation Church</title>
      <guid isPermaLink="false">647</guid>
      <link>http://www.discoverelementthree.com/portfolio/every-nation-church</link>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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      <title>Gosiger</title>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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    <item>
      <title>Two Fish</title>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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    <item>
      <title>GEMMS</title>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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    <item>
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      <pubDate>2011-04-19T00:00:00-04:00</pubDate>
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    <item>
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      <pubDate>2011-08-02T00:00:00-04:00</pubDate>
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      <title>SonarMed</title>
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      <pubDate>2011-12-23T00:00:00-05:00</pubDate>
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      <title>CFA Society of Indianapolis</title>
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      <pubDate>2011-12-23T00:00:00-05:00</pubDate>
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