Airstream is an iconic brand, built off of its unique bullet shaped aluminum motorhomes. Yet the product is thought of as old and out of production by some potential motorhome buyers. As part of an Airstream brand update to attract younger buyers in several different market segments, a set of new brochures were developed.
Next, Airstream tapped Element Three to create its updated web site. A simple, modern interpretation of Airstream’s ‘aluminum skin’ backs up the new site visually while new original photography shows casual moments with Airstream owners on the road. Developing a strong hierarchy to the page and thinking strategically about a well structured site map helped Airstream pull together three separate sites into one cohesive unit.
Element Three also developed a dealer poster that brings to life the Airstream brand in a more modern way, featuring its newly designed logo.