In the world of manufacturing equipment financing, economic pressures have made it difficult to do ‘business as usual’ and stay successful. MTC Equipment Finance wanted to create better brand definition and differentiate themselves in a cluttered market.
Automating marketing via a modern, streamlined web site and e-mail marketing helped insure consistent message delivery and opened up financing experts’ time for higher impact activities. A new name, Connext, and an accompanying logo and theme line, Financing Forward, were developed based on their financing experts’ strengths in client advocacy.
Element Three also developed Connext’s marketing strategy, sales support materials, online motion pieces, web site, position papers, e-mail marketing and blog. The new name and brand opened the door for growth and acquisition into other markets, allowing Connext to nearly double in size in just one year.