Courseload’s online e-textbook system was a startup when it came to the Element Three team looking to develop a cohesive look for its brand as it launched into selling its service to large universities.
Element Three ran its Brand Discovery Session with the Courseload team to elicit their goals, dreams and potential hurdles for the brand. Then Element Three reviewed competitive communications in the marketplace and developed a cohesive, clean logo, color palette and patterns to create a visual vocabulary for Courseload’s sales materials. These elements were passed along to the client for use in development of necessary graphics and communications on the fly.