If you’re a cardiologist, you can use GEMMS’ proprietary electronic medical information system software to help you run your practice more efficiently.
To help GEMMS communicate directly to managers of cardiology practices, Element Three wrote and designed a detailed web site that demonstrated the benefits of the system using screen captures, white papers, icons and patient centered photography. Persistent links allowed cardiology practice managers to schedule a demo of the product or get more information, helping to drive leads to GEMMS.
Using a limited number of colors, clear, conversational language and white space, this highly technical site still remains approachable and clean. Navigation was used strategically to lead prospects directly to GEMMS ONE (the product), Implementation, Why GEMMS? and to its Knowledge Center, creating a clear path to specific product information or to GEMMS general cardiac EMR expertise.