Gosiger, a national high end machine tool equipment distributor, asked Element Three to help it clarify its brand and its communications – starting with its web site.
In the machine tool category, the focus of most marketing materials is literally on the piece of equipment. Yet Gosiger offers business solutions and a serious customer focus that are delivered through the machine tool equipment it sells. Element Three recommended simplifying the number of elements in Gosiger’s on- and offline communications and continuing to own the color black as they had done in the past. Using fewer visual elements helped customers get to the information they wanted more quickly.
Element Three is now working with Gosiger to take their brand to the next level through online and SEO marketing efforts, trade magazine advertising and strategic marketing planning in key markets. Partnering with one of its most important partners, Okuma, Gosiger will launch an evolved set of materials that focuses on its unique approach even more precisely.