If you want the ultimate in concierge healthcare, you’d want a company like Medilux to serve your needs. Aimed at top executives and their families who want the white glove treatment, this new level of healthcare service was a new concept to potential patients of means.
Element Three was asked to develop a logo, stationery and sales collateral that reflected the high-end nature of Medilux’s services. A classic, regal logo, reminiscent of a crown, adorns its elegant communications. Muted colors with generous photographs and white space on premium paper communicates luxury without words. Expectations were specifically spelled out so potential patients knew what they could expect from the service. The materials worked together elegantly; a vertical pocket in the book’s back cover created a place for business cards or other documents from Medilux.