Newmar, a luxury motor coach manufacturer located in northern Indiana,
is an established name in its industry. The challenge was to create
cohesive yet differentiating communications for its line of three luxury
coaches that demonstrated the meticulous craftsmanship and quality of
these coaches.
Working with a constrained budget, we developed three
‘books’ that had a family feel and looked embossed through use of paper
and visual effects only. We also developed verbal and visual ‘glue’ for
the Newmar brand to tie the brochurs together and to underscore the
importance of the assurance that the Newmar brand brings to its
products.
Element Three is now working with Newmar on all of its
communications, creating a number of elements that can serve to unify
all of its communications while at the same time highlighting different
product features.