SonarMed® is an emerging company focused on supporting better patient outcomes in the healthcare arena through technological innovations. They came to Element Three because they knew they had a great product which could help reduce the risks and complications associated with current endotracheal insertion methods and wanted to find the best way to introduce it into the marketplace.
We worked together to understand who SonarMed is internally as well as the needs of their potential customers in order to develop the right messaging and story behind the brand. In the process, we developed a product name which could visually represent the product – the SonarMed AirWave™. The SonarMed logo was also updated to better represent innovation and what the product provides to patients.
Along with branding, we worked together to develop sales collateral which could easily showcase the benefits to patients while also presenting information supporting those benefits for physicians, respiratory therapists, and hospital administrators. Finally, a new website was created to incorporate messaging which could speak to all audiences through informative content, current news and events, and visual representations.