Temporary Avenue, a temporary staffing firm, and its sister company, Springer, Danz + Bockelman, an executive search firm, wanted their brands aligned to optimize cross selling and growth. The market defines placement recruiters as “headhunters” – a negative and untrustworthy stereotype. But research showed that these two brands were different – according to their clients. They were straightforward and honest.
So a brand essence, Refreshing Integrity, was developed as a lens for all brand communications. And one new name, That’s Good HR, was developed as an overarching identity for the brand. Brand messages were written and designed in an unabashedly different tone of voice than the rest of the stodgy recruitment industry. The result? Business growth.
That’s Good HR is one of the fastest growing private companies in Indiana according to the multiple Indianapolis Business Journal Books of Lists, and it was named to the Inc. 500 List, as one of America’s fastest growing companies.