Weblink offers integrated membership software that provides smart reports to chambers of commerce. It needed to communicate Weblink’s ability to connect a variety of information streams that empowered its users.
Element Three designed a logo that highlighted connecting modules as well as smart looking business stationary. Next, we developed a modular, self-contained sales packet the size of a CD, both for easy handling and for insertion of a demo disk.
Depending upon the prospect’s needs, different pieces in the packet could be highlighted to discuss leadership, management and marketing aspects of the software during sales calls. A ‘cool’ factor was important, too, to demonstrate its innovation without having to say, ‘innovative.’ To complete the information flow, a sales sheet with product specifics was developed, all within the same, newly established Weblink look and tone of voice.