“Marketing must be tied to clear, measurable business objectives. It
must be seen as a key function, not a support one. Marketing is the
voice of the company and the product.”
When you say you need to launch a marketing initiative, Tiffany’s brain
goes straight to the numbers. Lucky you. Tiffany believes that all
marketing and branding engagements are a direct result of a business
issue or opportunity - and to succeed, business, branding and
creativity can’t be separated. Tiffany studied Business and Finance at
Purdue and was a financial analyst at Eli Lilly, where she focused on
business profitability. She naturally charts out potential approaches,
ball parks an array of financial strategies and imagines successful
business options. Tiffany’s thinking can help you find more customers,
bring products to market profitably or create awareness.